Tsuen Chen Fishing Tackle

Founded in 1981, Tsuen Chen initially focused on manufacturing fiberglass rods, antenna poles, and related tubing products. As demand in the fishing gear market grew, we swiftly expanded into the realm of carbon fiber products, primarily producing fishing rods. Today, our product range includes a diverse array of rods such as ISO rods, castin rods, surf rods, boat rods, raft rods, ISO BG rods, lure rods, and pole rods.
Throughout the development and manufacturing process, Tsuen Chen remains committed to continuous improvement and innovation, enhancing product quality and stability. We established the brand <> and have successfully marketed it globally, including in Mainland China, the Middle East, Spain, Germany, Malaysia, Singapore, Israel, and other countries, earning widespread customer recognition.
With nearly 40 years of experience and two generations of heritage, Tsuen Chen is considered a pioneer in Taiwan’s fishing tackle industry. Our responsibility is to enhance product competitiveness, our duty is to provide convenient service, and it is everyone’s right to enjoy reasonably priced products. We are grateful for the support and trust we have received over the years, which drives our continued growth.
Looking ahead, we aim to cultivate more talent, expand our international business, and showcase Taiwan to the world.