Since over 40 years, Taiwan's pioneer in the fishing tackle manufacturers.

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Looking for the right fishing rod is similar to searching for a well-fitting shoes. Tsuen Chen has designed many popular products based on different characteristics and functions. Let's take a look.

How to choose your fishing rod?

Selecting a fishing rod that meets all your needs is a challenging task. We understand that everyone wants to find a rod that can withstand extreme tensile drag without breaking. With years of experience in rod making, Tsuen Chen offers some tips on choosing the perfect rod, helping you find the ideal and exquisite fishing rod that you've been looking for!

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About us

TSUENCHEN, established in 1981, initially focused on fiberglass and antenna poles. It quickly diversified into carbon fiber products due to rising demand in the fishing tackle market. Specializing in fishing rod production, it now offers a wide range of rods. With a commitment to innovation and quality, the brand "TSUENCHEN" has gained recognition globally. With nearly 40 years of experience, TSUENCHEN is a respected name in Taiwanese fishing tackle. Our mission is to enhance product competitiveness, provide convenient services, and ensure accessible pricing. We're grateful for the support and trust of our customers, which drives our growth. Looking ahead, we aim to nurture talent, expand internationally, and showcase Taiwan to the world.