TSUEN CHEN Unveils Its New Brand Identity at the 2026 Taiwan Fishing Tackle Expo

TSUEN CHEN will participate in the 2026 Taiwan Fishing Tackle Expo from October 2 to 5, 2026 at Taipei Nangang Exhibition Center, where we look forward to meeting anglers and industry partners.

This year also marks an important new chapter for TREWLIT. As the fishing market evolves with a new generation of anglers and changing outdoor recreation trends, we are officially introducing our new brand identity, TREWLIT. Building on years of experience in fishing tackle development and manufacturing, we are moving forward with a fresher, more dynamic brand image.

At the 2026 Taiwan Fishing Tackle Show, we will present our new brand identity along with a selection of fishing tackle products. Visitors can explore our product designs up close, experience the feel and details of our fishing rods firsthand, and speak directly with the TREWLIT team about different fishing techniques and application needs.

We believe a good fishing rod is more than a combination of specifications and materials. It should be designed around real fishing conditions, balancing weight, action, handling, and durability for the angler. Through this exhibition, we look forward to connecting with more anglers face to face and introducing everyone to the evolving TREWLIT brand.

Show Dates: October 2 (Fri.) – October 5 (Mon.), 2026
Show Hours: 10:00–18:00
Venue: Taipei Nangang Exhibition Center, Hall 1, 1F
Address: No. 1, Jingmao 2nd Rd., Nangang Dist., Taipei City, Taiwan
Booth: I013

TREWLIT looks forward to seeing you at the 2026 Taiwan Fishing Tackle Expo.