LURE ROD
Lightweight Power – Lure Fishing Rods for Shore, Boat, and Stream Action
Tsuen Chen’s lure fishing rods are designed for precision casting and versatile performance in both freshwater and saltwater environments. Our collection ranges from short, flexible models ideal for stream fishing to longer rods optimized for shoreline casting and boat lure applications. These rods support a wide variety of bait techniques, including metal jigs, soft plastics, minnows, and poppers.
Each lure rod is crafted using advanced materials, including high-tonnage Japanese carbon and our proprietary multi-angled wrapping structure. These rods offer exceptional rebound strength and sensitivity, enabling anglers to detect every strike and control lure movement with confidence. Many models also incorporate carbon fiber tube technology to provide optimal backbone strength without compromising lightness.
Whether you're fishing breakwaters, pebble beaches, estuaries, or offshore structures, our rods are essential for your high-performance fishing rod setup. Tsuen Chen’s lure series offers casting power, sensitivity, and control—everything modern anglers require.
